Meet the Team
Keenan Mussie
Founder
Hi, I’m Keenan—a health and fitness copywriter with a passion for movement, mindset, and meaningful messaging.
My journey into copywriting started as a side hustle, but it quickly became more than that. With years of hands-on experience in athletics—from football and wrestling to martial arts, basketball, and even rescue swimming in the U.S. Navy—I’ve lived and breathed the kind of discipline, resilience, and focus that wellness brands stand for.
I specialize in helping health and wellness businesses connect with their audience through clear, engaging, and research-backed copy. Whether you need website content, blog posts, or email campaigns, I bring both storytelling and strategy to the table.
I hold three associate’s degrees, and my strong research skills allow me to break down complex topics into easy-to-understand content. I'm also deeply curious about nutrition, performance, and longevity—and I plan to become a certified personal trainer to deepen that knowledge.
When I’m not writing, you’ll find me on the basketball court, weight training, running, or honing my Muay Thai skills. Writing isn’t just my work—it’s my way of helping others improve their health, one word at a time.
Ready to tell your story and grow your impact?